Bob Unanue, the longtime leader of Goya Foods and a fierce advocate for child trafficking victims, has been forced out by his company’s board. The vote removes him from the business his own family built, severing nearly a century of family ownership and control.
Unanue spent decades growing Goya into the most successful Hispanic-owned food brand in the U.S. His leadership strengthened the company’s reach while maintaining the family’s influence in its operations. That influence has now been erased, with the board handing control to executives with no ties to the Unanue family.
I recently received news that came as a big surprise: the board at Goya decided I would no longer be a leader of the company. While the decision has left many questions unanswered, one thing is certain—I will not waver in my fight against child trafficking https://t.co/9XP3ArhuPs
— Bob GOYA (@BobGOYA1) February 24, 2025
The decision comes as Unanue has been leading efforts to combat human trafficking through Goya Cares. Working alongside former Trump officials, he has focused on finding missing children and exposing criminal networks. He also helped produce Sound of Freedom, a film that brought national attention to the crisis. His activism on this issue has been unwavering, and his removal from Goya raises questions about the timing of the board’s decision.
💪🏻🇺🇸 Goya Cares is teaming up with Trump border czar Tom Homan and investigative journalist Sara Carter to track down trafficked migrant children and reunite them with their families.
Goya Foods CEO Bob Unanue:
"We've gone from 85,000 children missing to 340,000, but they're… pic.twitter.com/UvJteMSQ8D— AɯƙɯαɾԃMαɱα™® (@AwkwardMamaNews) February 1, 2025
Unanue responded to the vote by making it clear that he would continue his work. He highlighted the staggering number of missing children in the U.S. and reaffirmed his commitment to exposing trafficking networks. The board may have stripped him of his position, but he has vowed to press forward.
As a Cuban American, who grew up on Goya, I will never buy their product again. Bob Unanue, who's family founded Goya, was removed as CEO of his own company by the board of directors. Bob is a good man who's fighting child trafficking, something doesn't add up 🤔. I’m… pic.twitter.com/fvgQYTqC6z
— The 🐰🕳️ (@TheHoleTweet) February 25, 2025
At the same time, an entirely separate scandal is rocking Washington. More than 100 intelligence officials are facing consequences for participating in explicit chats on a classified NSA system. The chatrooms, labeled “LBTQA” and “IC_Pride_TWG,” were taken down after Trump’s order eliminating DEI programs in federal agencies. Those involved are now having their security clearances revoked.
Goya’s leadership shake-up has led to backlash from consumers who see the move as a betrayal of the company’s values. Many are urging Americans to contact Goya directly and demand answers for why they would force out a leader who built the business and fought for American values.
