Mark Cuban, billionaire entrepreneur and owner of the Dallas Mavericks, has been deleting tweets supporting Kamala Harris in the wake of her decisive loss in the 2024 presidential election. The timing of the deletions, just days after the election, has drawn sharp criticism, with many accusing Cuban of trying to erase his public missteps.
Cuban has claimed that he routinely deletes tweets, but the explanation has been widely dismissed as implausible. Critics point out that cloud storage eliminates any need to delete tweets for “clutter,” suggesting Cuban’s actions are more about avoiding accountability for his vocal backing of Harris.
Mark Cuban is apparently deleting a bunch of his pro-Kamala posts. What’s going on @mcuban?? pic.twitter.com/JXLuYLNplr
— Libs of TikTok (@libsoftiktok) November 10, 2024
During the campaign, Cuban emerged as a prominent supporter of Harris, frequently defending her policies even as they faced widespread criticism. His public commentary often drew ridicule, with some saying his statements did more harm than good for Harris’ campaign.
Too late @mcuban we will never “unsee” it….We know who you are. Because you told us. https://t.co/lmUcyDuHmn
— Fendervarius🇺🇸🇺🇸 🇺🇸 (@Fendervarius) November 12, 2024
Libs of TikTok, the platform that first noticed the deletions, called out Cuban for attempting to “memory-hole” his election season. “If you truly believe in your positions, why delete them?” the account posted, questioning Cuban’s commitment to his public statements.
All respect lost for Mark Cuban.
He's deleting his tweets to avoid being on the wrong side of history.
Never forget, Mark Cuban was pro-Kamala, pro-wokeism, and pro-demagoguery. @mcuban. pic.twitter.com/hjAXdQdzzt
— Stock Viking, Ph.D. (@StockViking) November 11, 2024
Cuban’s post-election actions have fueled speculation that he’s trying to protect his credibility after a contentious campaign season. Critics argue that his decision to scrub his tweets underscores his lack of confidence in his positions and exposes a desire to distance himself from Harris’ failed campaign.
As President Donald Trump’s administration takes shape, Cuban’s role in the 2024 election may serve as a warning for public figures who engage in divisive political endorsements. His reputation has suffered significant damage, and his efforts to clean up his record are unlikely to shield him from further backlash.